Our Model
Built for Families,
Not for Profit
MyFamilyElf is a non-profit organization. This isn't a business model choice—it's a fundamental commitment to ensuring your family's interests always come first.
Why We Chose Non-Profit
Some systems are too important to optimize for profit, growth, engagement, or extraction.
Trust Cannot Be a Growth Hack
Your family's trust is earned through consistent, transparent behavior—not marketing tactics.
Safety Cannot Be a Revenue Lever
Family safety decisions should never be influenced by what generates more revenue.
Alignment Over Quarterly Incentives
Long-term family benefit cannot be subordinated to short-term business pressures.
"A Family Elf must exist and serve its family, not to benefit companies, shareholders, advertisers, or politicians."
— From the Founder's Letter
How We're Different
The difference between a for-profit AI assistant and a family-owned system.
Typical For-Profit AI
- Optimized for engagement and screen time
- Data sold to advertisers
- Features prioritized by revenue potential
- Privacy as a marketing claim
- Loyalty to shareholders first
- Decisions made in distant boardrooms
MyFamilyElf (Non-Profit)
- Optimized for family well-being
- Your data stays yours—always
- Features prioritized by family benefit
- Privacy by design, not by promise
- Loyalty to your family first
- Governed by your family's constitution
What Families Can Expect
As a non-profit, we're committed to transparency about how MyFamilyElf will work.
Sustainable Pricing Model
We will operate on a cost-recovery basis. Families will pay only what's needed to sustain the service—no profit margins, no investor returns, no hidden monetization. Our pricing will be transparent and designed to be accessible to all families.
Community Governance
As a non-profit, we answer to families—not shareholders. Major decisions about the direction of MyFamilyElf will involve input from the families we serve. Your voice matters in how this system evolves.
Long-Term Commitment
We're building for the next 10-50 years, not the next quarter. Our non-profit structure ensures we can make decisions based on what's right for families in the long run, even when it's harder or slower.
Accessibility Programs
We believe every family deserves protection in the AI age. We're committed to developing programs that ensure MyFamilyElf is accessible regardless of a family's financial situation.
Our Singular Obligation
To create and steward a system that remains loyal and beneficial to families over time—even as technology, products, markets, rules and incentives shift around.
The Family Elf will always be set up to take care of the family.