Why We Exist
AI is entering our homes whether we're ready or not. The question isn't if families will have AI assistants — it's who those assistants will answer to.
Today's AI assistants are built to serve their creators: collecting data, driving engagement, and optimizing for metrics that have nothing to do with your family's wellbeing.
We believe there's a better way.
MyFamilyElf is a non-profit initiative to build the AI system families deserve — one that runs locally, respects privacy by default, and can never be repurposed against the household it serves.
"In a world where families may feel confused, manipulated, or outmatched by AI — we will have our own trusted system on our side."
— The MyFamilyElf Vision
Our Values
These aren't marketing slogans. They're architectural decisions embedded in every line of code we write.
Family Sovereignty
We believe families should own their AI, not rent it from corporations. Your data, your rules, your control.
Trust by Design
Trust isn't earned through marketing — it's built through architecture. Every feature starts with the question: 'How does this protect the family?'
Transparent Governance
As a non-profit, we answer to families, not shareholders. Our code, our decisions, and our governance are open to scrutiny.
Long-term Thinking
We're building for decades, not quarters. The AI that helps your children should still be serving your grandchildren.
Our Roadmap
Building trust takes time. Here's how we're approaching it.
Foundation
Establishing the core principles, the Family AI Bill of Rights, and the Family Constitution framework.
Safety & Memory
Building the first two agents: Safety (protection, monitoring, emergency response) and Memory (family history, continuity, legacy).
Household Operations
Expanding to household logistics, chores coordination, external services (eg handyman, gardner, house cleaning) and eventually integration with all relevant instruments.
Collective Power
Enabling families to pool their purchasing power and negotiate directly with manufacturers.
Why Non-Profit?
The AI that protects your family shouldn't have investors demanding growth at all costs. It shouldn't have a business model that depends on your data. It shouldn't have a board that can be acquired by a company with different values.
As a non-profit, MyFamilyElf answers to families, not shareholders. Our governance is transparent. Our code will be auditable. Our mission is protected by structure, not just intention.
We're building something that should outlast any company — including us.